Acclaimed writer/director John Scheinfeld has tackled many icons in his illustrious career, including numerous feature documentaries and retrospectives of John Lennon, Harry Nilsson, Frank Sinatra, Bette Midler, Nat King Cole, The Bee Gees, Rosemary Clooney, and Andy Williams amongst others - but none perhaps as big as the first-ever feature film biopic on "The King Of Rock 'n' Roll," Elvis Presley.
RLF Victor Productions Ltd. recently pegged the Emmy® and Grammy® nominee to direct 'Fame & Fortune', an adaptation of the 2007 best-selling book 'Elvis: Still Taking Care Of Business' written by Sonny West, (Elvis's bodyguard and confidant) with Marshall Terrill. 'Fame & Fortune' is slated for theatrical release in 2012 to coincide with the 35th anniversary of Presley's death.
"It is a great honor to direct the first feature film about Elvis, arguably the most influential, beloved and popular entertainer of the 20th century," Scheinfeld said. "I'm very excited to work with the RLF Victor team to bring this compelling and deeply emotional story to the big screen."
"John Scheinfeld is the premier director of popular culture bios on music icons," said Ricki Landers Friedlander, Chairman and Chief Executive Officer of RLF Victor Productions. "Elvis Presley and Sonny West's story, which requires great sensitivity and understanding, couldn't be in more capable hands."
RLF Victor has also partnered with industry veteran Todd Slater (Ray) to executive produce 'Fame & Fortune' as well as a slate of celebrity biopics that includes RLF Victor's other current co-production, Rory Storm and the Hurricanes. Slater has held top executive posts for Philip Anschutz Co., Paramount Pictures and Baldwin Entertainment Group. Slater is recognized as one of the top independent producers and consultants in Hollywood when it comes to financial modeling, media and film transactions, and the negotiation of structured film financing and distribution.