Ireland’s hottest metal export, Dead Label, have released their highly anticipated new video for "Pure Chaos", ahead of the band's appearance at the UK’s Download Festival this coming June. The video is the first new track since their highly acclaimed Throne of Bones sophomore LP last June.
The video for "Pure Chaos" is based around a religious cult leader, who, after forcefully expanding his congregation, get’s his comeuppance. Directed and produced by Crooked Gentlemen, this marks the band's fourth music video to date. Drummer, Claire Percival commented on the video’s concept:
"We gave the Crooked Gentleman guys (Shaun Ryan and Jeff Doyle) the track and they came back to us very excited about this concept; to which they were inspired by after hearing the track. When they pitched it to us; we really loved the idea. It’s without a doubt the darkest video in terms of subject matter that we have created."
Dead Label has been tracking demos for the follow-up to Throne of Bones and plan to enter the studio later this year, following dates in Europe and further afield, with a prediction for 2018 release.