Take My Advice and "Capitulate" to New Music Video from HIT BARGAIN

- May 12, 2018 at 10:33AM
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Composed of current and former members of The Pains of Being Pure at Heart, Cold Beat, North Highlands and Beach Fossils, Hit Bargain have released the music video for "Capitulate" from their debut album Potential Maximizer. The band began to attract a lot of attention after the release of their 2016 self-titled EP. "Hell Is Real" is the opener to the album and was one of many songs on this current effort that were written at a distance with frontwoman Nora Singh in "self-imposed" exile in small town Ohio. This track is inspired by her experiences there and the song title is lifted from a mural in the town where she was living.

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