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HEDLEY Music Video & Album Out November 17

- Oct 05, 2009 at 12:50PM
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Vancouver's multi-platinum power pop-rockers, Hedley are pleased to announce the release of their third studio album, 'The Show Must Go' (Universal Music Canada) on November 17.

'The Show Must Go' is poised to attain the same level of success as Hedley's previous double platinum selling albums, 'Famous Last Words' (2007) and Hedley (2005), but is by no means a carbon-copy. Hedley have grown personally and professionally over the years and as a result so has their music. The 'Show Must Go' is a natural evolution of the Hedley sound and for the first time sees the band experimenting with electro-beats and rap-vocals without sacrificing their distinctive edge.

"Staying current has always been very important to us and growing with our fans as well," says Jacob Hoggard. "We don't want to alienate people with left-turns in our music, but we also don't want to stagnate. I need to challenge myself and change things up."

The Show Must Go features tracks crafted by four talented producers; Goldfinger's John Feldman (The Used, Story of the Year), Dave Genn (Matthew Good Band), industry veteran David Bendeth (Paramore, Breaking Benjamin) and long-time collaborator Brian Howes (Hinder, Daughtry), who won a 2007 Producer of the Year Juno Award for his work on Hedley's debut.

The first single, "Cha-Ching" is a fun upbeat song about North America's obsession with reality television and follows a string of smash-hit Hedley radio singles that include "Never Too Late", "For The Nights I Can't Remember", "Gunnin" and "Trip".

The video for "Cha-Ching" features the band playing both themselves and greedy executives cashing in on fame-seeking contestants. "It's essentially about how far you're willing to go for fame," explains Hoggard. "At the same time, we're taking the piss out of ourselves. After all, we're trying to be famous too. Satire makes it easier to maintain your grasp on reality."

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