British rock legends Iron Maiden have teamed up with Cheshire family brewers, Robinsons, to create a new beer named 'Trooper'. Real ale fan and history aficionado Bruce Dickinson, Maiden's vocalist, played a major role in developing the unique flavour of the beer, entailing ongoing visits to Robinson’s brewery in Stockport.
Announcing the partnership, Oliver Robinson, Managing Director of Robinsons, said: "This collaboration - between two huge British success stories - makes for an ideal and natural match; Bruce Dickinson loves his real ale, and Robinsons Brewery is one of Britain’s most established and respected independent family-owned brewers."
And Bruce Dickinson added: "I'm a lifelong fan of traditional English ale; I thought I'd died and gone to heaven when we were asked to create our own beer. I have to say that I was very nervous: Robinsons are the only people I have had to audition for in 30 years. Their magic has been to create the alchemical wedding of flavour and texture that is Trooper. I love it."