Extreme Metal giants Arch Enemy have unveiled a brand new music video for the single "Reason To Believe", taken from their recent, internationally acclaimed album “Will To Power”.
Arch Enemy guitarist and founding member Michael Amott comments on the motivation behind writing "Reason To Believe": “Growing up, I guess I was what would be considered the “different kid”, the odd one out at school etc. I fled into my own shell and the music that I loved. Not having a lot friends and not being popular made me who I am today. My passion for music is really where I found my identity and also the strength to pull through those not always so easy times as a young teenager. Luckily, I was always obsessed with music, I had a lot of ideas for starting a band even before I hit puberty! When I finally saved up enough money to buy my first guitar at the age of thirteen I started creating my own songs immediately and started my first band soon thereafter. I haven’t stopped since. Music has been with me every step of the way through life and is still, to this day, my best friend and greatest passion. I’m sure a lot of people out there feel the same way. “Reason to Believe” is a song that was born out of reminiscing about my own youth and also the stories from our fans around the world. This one’s for you... Always keep on fighting my friends!”